Who is Gabi Maretti.
A Brazilian strategist building bridges between fashion, identity, and power. From São Paulo to New York.
Gabi Maretti is the founder of Moda de Poder. Born in Brazil and now based in New York, she built her career at the intersection of creativity, strategy, and culture.
She works in the global fragrance industry and has spent years studying how beauty, identity, and storytelling shape the way people experience the world.
Throughout her journey, she realized that fashion was never just about aesthetics. It was a tool. A tool that helped her move from uncertainty to confidence, from limitation to possibility. Moda de Poder emerged from that experience.
Today, Gabi shares her perspective on style, ambition, self development, and conscious living with women who want to expand their lives with intention and authenticity.
Her work is driven by a simple belief. When a woman understands her own power, everything around her begins to change.
Why Moda de Poder exists.
There comes a moment in a woman's life when she realizes something important. She does not need to become someone else. She needs to become more of herself. Moda de Poder was born from that realization. From the belief that when a woman understands her presence, her voice, her ambition, and her desire, she changes the way the world responds to her.
Style is a language.
Fashion is never just about clothes. It is about identity, how we occupy space, and the silent message we send before we even speak. We treat style as a vocabulary, not a costume.
Power begins from within.
Real elegance comes from clarity. Real ambition comes from self-trust. We do not believe in transformation through external fixes. We believe in alignment between who you are and how you appear.
Becoming is continuous.
This is not about reaching a finished version of yourself. This is about expanding, refining, and showing up with more intention every day. Becoming is the practice. There is no destination.
Consciousness over consumption.
We believe in fewer things, chosen with intention. In vintage over volume. In meaning over trends. In a wardrobe and a life designed around values, not algorithms.
This is not about perfection.
This is about becoming.
The meaning behind the name.
Moda de Poder is a Portuguese expression. At first glance, it can be translated as Fashion of Power. But its meaning is much deeper.
Moda
In Portuguese, moda refers to fashion. The visible language of how we present ourselves to the world. The aesthetic expression of identity.
But the word also echoes modo, which means a way of being. A way of existing. A way of occupying space. A way of moving through the world with intention.
Moda, therefore, is not only about clothing. It is about the way a woman carries herself. Her posture. Her rhythm. Her presence.
Poder
The word poder means power. Yet in Portuguese it is also a verb. Poder means "to be able to." It speaks of possibility. Capacity. Agency.
It is the quiet realization that when a woman knows herself, she also understands something essential.
She can choose. She can change. She can create the life she wants to live.
Questions, answered.
Everything you might be wondering about Moda de Poder.
Moda de Poder is a platform for women navigating becoming. We work at the intersection of fashion, identity, and power, helping women understand how style, presence, and self-knowledge shape the way they move through the world.
Our work includes one-on-one mentorship, corporate workshops, public speaking, and editorial guides. It is not image consulting. It is identity work, with fashion as the language.
Image consultants tell you what to wear. Personal shoppers help you buy more. Moda de Poder does neither.
Our methodology combines psychology, design thinking, storytelling, and fashion as a language system. The goal is not a new wardrobe. The goal is alignment between who you are and how you appear. Sometimes that means buying nothing. Sometimes it means rediscovering what you already own.
Women navigating moments of transition, growth, or reinvention. Professionals, entrepreneurs, creatives, immigrants, globally minded women. Women who want success and financial independence, self-expression and elegance, emotional depth and meaning.
If you are asking whether it is for you, it probably is.
The mentorship is offered in person in New York City and virtually anywhere in the world. Gabi has worked with clients across countries, cultures, and time zones. The experience adapts to your reality.
Mentorship, workshops, and talks are available in English, Portuguese, and Spanish. Gabi is Brazilian-born, based in New York, and works fluidly across these three languages and the cultural contexts they carry.
Yes. Moda de Poder collaborates with brands, institutions, and organizations through workshops, keynotes, and creative experiences for teams. Past collaborations include IFF, Avon, Instituto Por Elas, Brazilian American Chamber of Commerce, Fábrica de Cultura, and Governo do Estado de São Paulo.
For inquiries, visit the Workshops & Speaking page.
There are a few ways to begin. The most intimate path is The Becoming, our one-on-one mentorship. If you are exploring, the MDP Library offers e-books and editorial guides that introduce the philosophy.
If you would like to inquire directly, write to hello@modadepoder.com.
Still have a question? Write to us at hello@modadepoder.com.